Policy Analysis Lab — Policy Analysis Lab Website Project

From Confusion to Clarity: A Platform Built to Teach

Giles, an applied economist and consultant, runs a learning hub for policy analysts. His website lacked clarity, direction, and a proper learning experience. After an in-depth audit, we rebuilt the entire platform into a strategic, user-friendly home for his courses, services, and forum.

Challenge: Cluttered layout with low engagement

Solution: Redesigned and developed a focused LMS site

Result: Clearer value delivery and improved student experience

The Challenge

Giles’ original site lacked a strategic structure. Users were confused by the layout, and key offerings were buried. The challenge was to:

Improve user experience across services and courses

Present the brand with clarity and authority

Set up a cost-effective, scalable learning platform

The Old Experience

Shaping a smoother, smarter learning experience

What I did

Shaping a smoother, smarter learning experience

Audit the Website

Spot issues, gaps, and UX friction areas

Guide the Design Phase

Collaborate with the UI designer to align structure and goals

Build on WordPress + LMS

Develop a scalable LearnDash-based learning site

Streamline Course Delivery

Simplify navigation and boost student experience

The Results

Higher course engagement across pages

Simplified site navigation and user journeys

Professional and clear brand presentation

Increased trust and authority in the niche

Saved platform costs with LearnDash

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