Horseshoe Communications Website Project

From Outdated to Ownable: A Full Rebuild That Earned Trust

Kate brings national PR expertise to her clients — but her old website wasn’t telling that story. It looked like a placeholder, not a platform for a seasoned communications leader.

Challenge: Unprofessional website underselling a highly credentialed PR consultant
Solution: Complete rebuild designed around Kate’s audience and authority
Result: A credible, conversion-focused platform that earns trust at first glance

The Challenge

Kate’s previous site lacked the personalization and polish her audience expected. For someone whose work is built on trust and credibility, a generic website was actively working against her.

Replace a dated, unconvincing online presence
Communicate Kate’s expertise to corporate-level clients
Reduce platform costs without sacrificing quality

What we did

Planning, building, and launching a site worthy of Kate’s reputation

Understood Her Audience

Researched Kate’s audience and their expectations

Planned the Website

Planned site structure around her services and conversion goals

Generated the Design Direction

Designed a clean, authoritative aesthetic matching her personality

Rebuilt in WordPress

Rebuilt in WordPress on cost-efficient hosting – replacing unnecessary high-cost hosting

Optimized and Launched

Optimized for speed, mobile, and user experience before launch

The Results

Professional presence that reflects Kate’s real caliber
Clearly communicated services for corporate-level buyers
Stronger personal connection communicated
Hosting costs cut by 50% — better performance, lower spend
A platform built to grow with her practice
HC Website
Horseshoe Communications - Home page
Home page
About Kate Stabrawa
About
HC - Services
Services
HC - Client Success
Client Success
HC - Resources
Resources
HC - Contact
Contact
Horseshoe Communications - Home page
About Kate Stabrawa
HC - Services
HC - Client Success
HC - Resources
HC - Contact
Visit Kate’s Website

Website Should Work
As Hard as You Do.

Let’s make sure of that

hello@wwmunna.com