From Netflix Spotlight to a Solo Launch

Phil was looking for a fresh platform to connect with his audience in new and different ways and share some of his solo work.

Challenge: No central platform to capture the audience

Solution: Built a strategic, high-traffic-ready website

Result: Successful book launch with boosted engagement

The Challenge

Phil had no central place for his audience. Multiple platforms were scattered, and the upcoming launch required a site that could:

Handle spikes in traffic

Build awareness around the book

Serve as his long-term hub

Leveraging Phil’s fame and authority to build a central hub for his audience

Outlined site goals, structure, and launch priorities.

Focused on what Phil’s readers look for online.

Studied similar authors and platforms for inspiration.

Collected and aligned visual ideas with Phil’s brand.

Built a fast, cost-efficient, and scalable website.

Launched before the book release to capture early traffic.

High traffic spike from book pre-launch

Audience retention via a centralized platform

Clear visibility of past u0026amp; upcoming events

Warm traffic converted into book buyers

Created a permanent home for Phil’s ideas

Home Page

Books Page

Explore Page

Books Page

Visit Phil’s Website

Got An Idea?